Monday, October 31, 2011

Minority Children Targeted By Beverage Companies


Yale's Rudd Center for Food Policy and Obesity released a report stating beverage companies have been targeting black and Hispanic children and teens with their ads for sugary drinks. These ad campaigans include soda, fruit juice, sports drinks, etc. Look at these figures:

"...children and teens were exposed to double the amount of television ads for full-calorie and sugary beverages from 2008 to 2010. The study also reported that black children and teens saw 80- to 90 percent more ads compared with whites, including more than twice as many ads for Sprite, Mountain Dew, 5-hour Energy, and Vitamin Water. Hispanic children saw 49 percent more ads for sugary drinks and energy drinks, with Hispanic preschoolers seeing more ads for Coca-Cola Classic, Kool-Aid, 7 Up and Sunny Delight than their older counterparts."
-source Huffington Post

Learn more about sugary drinks here, and for a good visual representation of how much sugar is in your favorite beverage click here!